Test Track 2.0 = Attractions 2.0

Great review of one of my favorite Disney rides – Test Track – and why it could announce the future of Experience Design.

The Memelab

I’m just going to come right out and say it. I’m really just not into cars that much. Sure, I went through my pre-adolescent fixations with Hot Wheels and The Blue Flame , but as I got older, I grew to see a car as just another option that could get me from point A to point G. That said, I’m not completely immune to their charms; I could probably recite a full traffic school curriculum on account of an inexplicable magnetism for speeding tickets. However, even in a lottery fantasy scenario, a fancy car would still rate pretty low on the list.

Maybe it’s just real cars that I don’t like

Finding myself at Epcot, the day before IAAPA (which is another story entirely,) I surveyed my options and approached Test Track with an academic indifference, knowing that I would ultimately try to experience everything the park had to…

View original post 1,221 more words

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