REVIEW: Bollywood Parks, Dubai

Let’s start with a bit of context. I visited on a Sunday (work day in Dubai) only 3 days after opening of the park. I took the red line from the city centre all the way to the end and caught a taxi (AED35), which took me there in less than 10 minutes. The road, signage and landscape approaching Dubai Parks & Resorts are as good as Walt Disney World in Orlando! The taxi drop off is at the beginning of the themed Riverland dining & shopping village, which is very similar to Shanghai Disneyland’s village. I ate a cheeseburger menu (AED30) at one of the most expensive McDonald’s featuring the latest in design and service (touch screen, staff offering desserts at the table, etc).

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Bollywood Parks was not opening before 2pm so I had time to walk around the new nearby Outlet Village and get a glimpse of the Lapita hotel and the 2 other parks: LEGOLAND (open) and Motiongate (opening Dec 2016). The entire site is still more or less under construction but you can tell it will look fantastic when it’s all done!

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I had purchased (or attempted to purchase) my ticket online but there was a small hiccup and I never received my confirmation (apparently they are having issues with their online ticketing in some countries). After 3 emails and 1 call I was still not able to get to the bottom of it but I won’t bore you with the details. These things happen when you open. The most important is that the team (and Guest Service Manager Hessa) was able to deal with me and make me feel welcome, and even a bit special!

So as one would expect Bollywood Parks is really about the sing & dance; the number of rides is limited so if you want the thrill you will be better served at the nearby Motiongate or the future Six Flags (opening 2019).

To get it out of the way here is a quick review of the 3 rides and 1 attraction open on the day of my visit.

  • Lagaan: Thrill of Victory is a motion simulator, which takes you on a roller coaster ride (literally) in the imaginary world of wooden puppets hitting a cricket ball: you! The choice of going without 3D glasses gives justice to some of the most beautiful visuals I have seen since Arthur: the 4D Adventure at Futuroscope; so poetic it makes you smile when the ball (you) rebounds onto parachutes showing portraits of the Lagaan movie stars.
  • Sholay: The Hunt for Gabbar Singh is a good quality 3D shooting dark ride where you will enjoy being thrown odd things at and shoot them: bottles, grenades, fruits, etc
  • One Unleashed is a 5D cinema featuring a great preshow with a live actor turning into a hologram. The movie is of good quality, the storyline is very efficient and the 5D effects are well synchronized, not too many and including some nice scented effects. Of course having Shah Rukh Khan in the cast helps!
  • Cinemagic featuring Zindagi Na Milegi Dobara was my favorite attraction and probably the most ‘on brand’. This 30min journey in the making of a movie trailer is hosted by a wonderful live actress. It involves a lot of audience participation and it is run at a perfect pace. People loved it and told me they felt they stepped into the world of movie-making for the time of the show. Hats off to the crew! Another example showing there’s nothing better than true audience participation and sharing a moment together with your friends/family or even people you don’t know.

There are another 2 rides but they were closed when I visited. Don: The Chase is a dark ride on tracks and and Krrish is a soarin-type ride. That’s it my friends: 5 rides and 1 attraction for this brand new park!

The overall layout, theming, landscape (with water features) and soundscape are all very well done and although the park was still quiet when I visited I could tell it will be very nice as soon as it gets a bit busier. The only little hitch is the view over the LEGOLAND water park from some of the areas in the park; not good!

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The Retail and F&B are on the light side. They will need to improve if they want to milk that cow! And this is where I think IMG Worlds of Adventure is doing a better job. A lot of the retail is based on the film franchises the park has but I wonder how strong they are for people to buy souvenirs and how will they take advantage of future Bollywood hits?

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Now let me tell you about the shows because that’s really why you want to go visit Bollywood Parks. Starting from 3.30pm it’s non-stop in various areas of the park. You will be running from one stage to another and you won’t even notice the night falling! My favorite was BP Remixed, which was a mix of some of the most famous movie songs featuring a Shah Rukh Khan look-alike. Good fun.

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Crew members are having as much fun as you are and it makes for a great staff interaction. I couldn’t help but to start a conversation with a few of them. They were all passionate about the park and of course about Bollywood movies! They told me more than 60% of the staff was from India and that’s why it feels so good! In general staff came across a lot more friendly and professional than IMG Worlds of Adventure I had visited the day before. Later I was told all the management went through a dedicated college course and some of them even got sent to Orlando to train. That explains.

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Bollywood Parks is much better seen at night when the magic of music, dance and lights falls on the beautiful setting of the park. The team at Dubai Parks & Resorts understood it and it is clear they want visitors to come late, which explains the Dabang Stunt Spectacular show programmed at 7.30pm, the first resident Broadway-style Bollywood musical in the UAE at Rajmahal Theatre (separate ticket) located in the heart of the park and the Rock On!! Stage restaurant and night club open until 2am. I am not sure what the experience would be for someone who comes at 10am when the shows have not started yet and the only way to escape the heat is by doing the only 6 rides and attractions in the park!?

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So in summary Bollywood Parks is a small park but well themed, well executed and full of energy and action to be experienced at night, which I believe will be a hit with locals and visiting Indians! I spoke with 2 couples whom I saw repeatedly around the park, one from Hyderabad, India and the other from Saudi Arabia; I thought that was quite representative!

A few questions I am asking myself though. Would this work better in India? When you see how passionate the staff is and when you’ve experienced service in some of the hotels in India, you would think this is something they can pull together over there and the market would be a lot bigger. Also, is Dubai the right location? Are there enough leisure visitors? The slow start of IMG Worlds of Adventure is not a good sign; let’s see how Dubai Parks & Resorts does.

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