Among the exciting new developments in Orlando is the new Disney Springs, which is Disney’s remarquable foray in retailtainment anchored by none other than the World of Disney store. The two-year redevelopment made way to one of the most interesting retail experiences, which draws big crowds of theme park goers every night.
Interestingly Disney decided to keep some of the ‘classics’ from the Downtown Disney days such as T-Rex, Rainforest Cafe and Planet Hollywood Observatory, which I decided to check out to get an idea of how this institution reinvented (or not) destination family dining.
The building is still as impressive with its huge observatory dome. Only it looked a bit more modern with a new visual identity and lighting. Once inside its a real anthill with people everywhere waiting for a table. And everyone wants to eat inside for the dome experience because we were offered a table outside and we didn’t have to queue!
Some of the new movie displays include videos built-in the glass windows; very cool. My favorite thing in the new decor is the very 80’s cosmic carpet.
But what the 700+ diners distributed on 3 different floors are here for is the massive projection onto the dome, where birthdays are celebrated and occasionally karaoke songs played for a massive sing-along.
The music is blasting, disco lights are flashing, waiters are running everywhere with huge plates of food, this is destination family dining at its best!
I have always thought that museums were ahead of theme parks in experience design; and it’s not that they have more money but rather that they have to be more creative to drive visitorship with less money. Museums are not afraid of bringing new technologies and new disciplines to deliver their messages to a wider audience.
Montréal en Histoires is another example of such multi-disciplinary team creating an amazing experience for visitors and tourists to discover, explore and celebrate Montréal’s history.
On a visit to Montréal I downloaded the app and ventured in the city’s Old Port at night to discover the history of Montréal differently by strolling through the largest outdoor projection circuit in the world. My favorite installation was a projection on a cobblestone street telling an old Indian story, which interacted with people when they walked over. Very cool, very immersive, very memorable.
On my recent trip to Las Vegas I headed up to where it all started – Fremont Street – to experience their newest attraction: Fear the Walking Dead Survival.
For those who don’t know Vegas this is an area a bit less glitzy than the Strip (a lot less actually!) but which has been undergoing major redevelopment in an attempt to attract young adults. Fremont Street Experience consisted in covering the entire street with a giant LED canopy, which comes alive at night with music, live performances and all sorts of events. It houses the famous Slotzilla zipline, which takes people the whole length of the canopy. And Fear the Walking Dead Survival is by the same operator.
When I checked online the website offered to buy tickets for one of the 20min slots running from 1pm to 12am (clearly nobody would want to go to Fremont Street before 1pm!). All slots showed still available (total 36pax) before heading out so I figured it would be OK to buy on the spot, and it was. I paid $32.
There were a total of 15 people in our slot, that’s almost half of full capacity. Not bad for 4.30PM on a week day. And it was all young adults in groups of two or four. Right on target audience!
After splitting us in two groups, the experience started with a briefing by a military personnel followed by picture taking and QR code reading (for us to buy pictures at the end of the attraction), sanitization and scanning before the next briefing by military personnel. Our group was then split again into 2 small escape rooms where we had to solve a simple challenge to open the door. A nurse was waiting for us to rush us to a lift (a moving platform) after which we ended up in the dark following a few ‘haunted’ corridors to the final room: the 3D shooting game (by Triotech). Once complete we exited where we started and of course we were offered to purchase pictures.
Sorry that was quite a quick description but that’s basically what happened: a succession of proven attractions concept (escape room, haunted house, 3D shooting) to support a simple (but effective) storyline and leave you on a high with the feeling it’s worth your $32!
Surprisingly I did have a good time! I had no idea about the Walking Dead franchise but I thought the live actors and the excellent theming delivered an experience that felt genuine. I liked the fact that I had some interaction with other people in the group that I didn’t know before. I liked that technology was used to serve an immersive experience. Overall Triotech successfully found a new way to sell their 3D shooting game, which otherwise can feel quite dated and a bit boring.