On my recent trip to Las Vegas I headed up to where it all started – Fremont Street – to experience their newest attraction: Fear the Walking Dead Survival.
For those who don’t know Vegas this is an area a bit less glitzy than the Strip (a lot less actually!) but which has been undergoing major redevelopment in an attempt to attract young adults. Fremont Street Experience consisted in covering the entire street with a giant LED canopy, which comes alive at night with music, live performances and all sorts of events. It houses the famous Slotzilla zipline, which takes people the whole length of the canopy. And Fear the Walking Dead Survival is by the same operator.
When I checked online the website offered to buy tickets for one of the 20min slots running from 1pm to 12am (clearly nobody would want to go to Fremont Street before 1pm!). All slots showed still available (total 36pax) before heading out so I figured it would be OK to buy on the spot, and it was. I paid $32.
There were a total of 15 people in our slot, that’s almost half of full capacity. Not bad for 4.30PM on a week day. And it was all young adults in groups of two or four. Right on target audience!
After splitting us in two groups, the experience started with a briefing by a military personnel followed by picture taking and QR code reading (for us to buy pictures at the end of the attraction), sanitization and scanning before the next briefing by military personnel. Our group was then split again into 2 small escape rooms where we had to solve a simple challenge to open the door. A nurse was waiting for us to rush us to a lift (a moving platform) after which we ended up in the dark following a few ‘haunted’ corridors to the final room: the 3D shooting game (by Triotech). Once complete we exited where we started and of course we were offered to purchase pictures.
Sorry that was quite a quick description but that’s basically what happened: a succession of proven attractions concept (escape room, haunted house, 3D shooting) to support a simple (but effective) storyline and leave you on a high with the feeling it’s worth your $32!
Surprisingly I did have a good time! I had no idea about the Walking Dead franchise but I thought the live actors and the excellent theming delivered an experience that felt genuine. I liked the fact that I had some interaction with other people in the group that I didn’t know before. I liked that technology was used to serve an immersive experience. Overall Triotech successfully found a new way to sell their 3D shooting game, which otherwise can feel quite dated and a bit boring.