I have always thought that museums were ahead of theme parks in experience design; and it’s not that they have more money but rather that they have to be more creative to drive visitorship with less money. Museums are not afraid of bringing new technologies and new disciplines to deliver their messages to a wider audience.
Montréal en Histoires is another example of such multi-disciplinary team creating an amazing experience for visitors and tourists to discover, explore and celebrate Montréal’s history.
On a visit to Montréal I downloaded the app and ventured in the city’s Old Port at night to discover the history of Montréal differently by strolling through the largest outdoor projection circuit in the world. My favorite installation was a projection on a cobblestone street telling an old Indian story, which interacted with people when they walked over. Very cool, very immersive, very memorable.