REVIEW: Trans Studio Cibubur

Trans Studio Cibubur is Indonesia’s newest theme park and probably one of Asia’s best indoor parks. A very interesting case study for which direction should indoor entertainment take in Asia. Here is a review of the park – which is still in soft opening – where I try to explain why it is making a difference.

Similar to its sister parks in Bandung, Makassar and Bali (opening soon), Trans Studio Cibubur is located at the top of Trans Mall Cibubur and part of a massive mixed-use development including residential and hotels, still under construction.

Here, the footprint of the mall being smaller than Bandung, the park occupies the top two floors (9m height for the lower one and 17m for the top one) with its entrance located in the main F&B area of the mall. This makes for an interesting “apocalyptic” experience as visitors have to climb up 9 meters to the top level using escalators flanked by old containers: a good transition from the mall to the park.

I didn’t plan much so I had to buy my ticket on the spot and the experience was pleasant, staff is well trained and informed me some of the rides where still being tested so they wouldn’t be available (the Vekoma launch coaster, which is very similar to Bandung and iFly, which is not included in the main entrance ticket anyway).

I was amused to see massive advertising for tiket.com on the ticketing counter. Times have changed since attractions were fighting with online retailers. Here in Indonesia, the likes of tiket.com and traveloka are so aggressive it is worth working with them rather than against them. I guess here tiket.com made a big move to try and grab most of the sales.

Once on the main floor of the park, a big open space featuring retail, F&B outlets and a few small rides (e.g. wave rider from Zierer) under a “blue sky” are surrounded with themed gates to all the main attractions. Walkways and queuing areas are generous; the park is expecting attendance of 1.5m+ p.a. I am told.

Under the “blue sky” the theming is a mix of space/futuristic, beach/Bali (bamboo pavilion) and odd stuff such as King Kong or the Orient Express train. A lot of the surfaces are just printed graphics. Overall it does the job but not sure how it will age and clearly not the most amazing theming. But that’s not what you want to come here for. It’s for the rides, and believe me they are worth the visit!

Starting with Pacific Rim, my favorite: a brilliant idea, well executed. Definitely world class and possibly a game changer, this ride combines an Oceaneering dark ride and a walk through with live actors. The perfect family attraction with super smooth ride systems and a great sense of adventure and group bounding. I won’t spoil the surprise but expect a whole new experience playing with your senses and keeping you on the pulse. From the escalator going down among gravel to the use of Jakarta skyline in the background animation, Pacific Rim is very well executed.

Next in line is Jurassic Island: a very clever mix of indoor flume ride and 3D immersive tunnel. Flume rides – and water rides in general – are making a big entrance in indoor attractions; it is a great idea to mix it up and this 3D immersive tunnel by Simworx combined with wind and rain effects is perfectly matched, giving the ride a totally new dimension.

Zombie Wars is another example of giving a twist to a more conventional attraction. Here, the traditional laser tag is turned into a zombie shooting walk through. Another great idea and so much cheaper and immersive than a shooting dark ride by Triotech for example; all it needed was an adaptation of the software from Battle Company, a bit of haunted house theming, some animatronics and a handful of live actors. I really like how this attraction combines the competition element of a shooting ride together with the screaming of a haunted house; very suitable for the Asian teens, who love a good haunted house and a group experience.

Formula Kart is a very solid attraction too: a massive indoor electric go-kart circuit by Sodikart, which can handle up to 20 drivers at the same time. High ceiling, good theming, friendly staff: perfect for father & son!

The Science Centre is one of these odd attractions you find in Asian theme parks to target school groups with “educational” content. You will find the same in other Trans Studio parks and Jatim Parks. In reality it is more like a kids playground featuring a gravitron attraction, digital aquarium, water play zone and giant insects zone with slides.

On the list of so-so attractions is Alien Taxi: a not-so-smooth indoor spinning coaster with theming limited to bright planets in the dark, and the 4D Experience featuring Wonder Woman by SimEx: a poor 3D movie made of action-packed extracts from the movie together with basic effects (lightning, wind) and average seat moving synchronization.

Moving on to the shows, Trans Studio Cibubur offers two shows in the main square (as opposed to one in Bandung): a spectacular multimedia show and a stunt show. I was only able to watch the 30-minute multimedia show, which is a combination of video mapping, giant LED screens, acrobatics and glow in the dark. Following a simple storyline (think save the world, fall in love, etc), the show alternates in-trend styles from video game live stream (action/fights) to Cirque du Soleil (poetic/love). In my opinion, the amazing quality of visuals (by Sembilan Matahari) does not quite make up for the poor acrobatics skills, baggy costumes and loud action movie music. Can do better!

And lastly a few words on the retail and F&B. Well, not much really, it’s all coming from other business units of Trans Group (Coffee Bean & Tea Leaf and Baskin & Robbins franchises, merchandise sourced by TransMart). But this is not new, as we know it is very hard to do retail and F&B in indoor parks, especially when there is a whole mall below full of great brands and restaurants.

Let me leave you now with a few thoughts I had after my visit. The first one is on the use of IP’s in theme parks; something I find very relevant at a time when licensors are re-evaluating their relationships with our industry (cf. Disney/Fox vs Genting, DreamWorks vs Movie Animation Park Studios, etc). This park shows 2 examples of IP application: one good and one bad.

The good one first is how Legendary (Pacific Rim) worked closely with Trans to adapt the animation with Jakarta city skyline and to be creative working with off-the-shelf ride systems but packaged in a brand new way. The bad one is the 4D Experience where the park abuses a DC license through a SimEx attraction; the ride does nothing but belittle the IP.

The second thought is how the park is being a game changer in combining different ride systems/concepts for the first time in the same attraction to make the experience longer, more immersive and more suitable for groups; exactly what you need in Asian markets. Disney understood it a long time ago; Pirates of the Caribbean is a perfect example of such mix. But what Trans Studio Cibubur demonstrates is that it is now accessible to smaller parks with much lower budgets, if they dare to be creative. I believe we are about to see some great walk through attractions in the region. IP owners and designers, this is all up to you now!

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REVIEW: Sea World, Gold Coast, Australia

The Grande Dame of Gold Coast, Sea World was founded in 1923 and acquired by Village Roadshow in 1993, who made significant investments bringing international IP’s (Cartoon Network then Sesame Street and now Nickelodeon) and world-class rides.

The park known for its dolphin show is a hit with adults and kids of all ages. A lot less ocean-themed that Asian marine parks (Hong Kong Ocean Park, Ocean Kingdom), it is beautifully integrated in its natural setting, a land spit in the heart of Gold Coast, with great bodies of water surrounded by quality landscape and rockwork including the stunning Shark Bay (above and below) featuring great corals.

The long and narrow layout with attractions dispatched along the central alley works best for a family park, making for a very simple and intuitive visit. A typical day at the park starts with a visit of the various animal exhibits while everyone is still full of energy and curiosity, leading to the dolphin show at 11h15am and then it’s fun time either at Nickelodeon Land for the young ones, Castaway Bay for the older ones or Shark Bay and Seal Harbor.

The 2 newest areas, Castaway Bay and Nickelodeon Land, are perfectly themed and feature a great choice of rides hitting the spot. Australians and international tourists (mostly Asian) can have a bonding blast at the splashing boat ride, kids of all nationalities can freely enjoy the popular Paw Patrol show and the water jets of the Reef at Castaway Bay and young adults can chase the thrill at the Sky Climb (ropes course) and Sky Fortress (adventure course).

I personally fell in love with the Jet Rescue coaster (Intamin), which I thought was one of the most relevant and best use of a roller coaster; the ride was extremely smooth and it did feel like you were on a jet ski. How convenient! I could not try the new Storm coaster, which was under maintenance, but thought the theming (industrial container port) incorporating the old abandoned Viking’s Revenge flume ride was really cool.

But of course the star of the park is the dolphin show, which doesn’t disappoint: a new take on education show with a great use of music and pre-recorded voice, making it uplifting and less focused on animal performance.

REVIEW: Warner Bros Movie World, Gold Coast, Australia

Almost 10 years after my debut in the industry I finally made it to Gold Coast to check out Village Roadshow’s theme parks, which serve in many ways as benchmarks in Asia.

My first stop is Warner Bros Movie World, their most popular parks and home of numerous IP’s from DC Comics and Warner Bros. I am very interested to see how they treat IP’s that are not their own in the context of several IP setbacks in Asia (Dreamworks at Movie Animation Park Studios and 20th Century Fox at Resorts World Genting).

It is a beautiful hot summer day in the first week back to school but right in the middle of the Chinese New Year holiday so lots of Asian visitors (Hong Kong, Mainland China), some Australians and quite a few New Caledonians and Arabs. I bought a 3-day multi-park pass, which cost me only AUD129.

My views in a few words

Definitely worth the visit, great value for money, a good offering for all ages (Looney Tunes for young kids, great coaster for young adults and shows & shaded main hub with lots of tables and seats for families) and for all visitor origins (popular IP’s).

The quality of the music playlist, F&B offering (good variety, fresh and reasonably priced) contributed to make the park grow on me as the day passed. I arrived a bit skeptical and overwhelmed by an overload of slightly “dated” theming and left simply happy with a big smile. What more could Village Roadshow ask for?

What I particularly liked

  • SUPERMAN Escape roller coaster – Definitely the most popular ride in the park (45min wait). Simple and on-point theming with great consistency between the waiting area (MRT train station) and the ride (MRT train track with waste water flowing, walls falling). Super smooth and great speed sensations.
  • Good choice of roller coasters for young adults with DC RIVALS HYPERCOASTER, GREEN LANTERN and ARKHAM ASYLUM, all very smooth and featuring well positioned viewing areas where friends can watch and take pictures.
  • Wild West Falls Adventure Ride – fun flume ride in a Disney-quality environment (quality Wild West theming and beautiful landscape).
  • The Looney Tunes kids area – very cute, well themed, arranged around a square with benches under the shade of a big tree (where old people were sleeping) and featuring cool kids attractions such as the covered Junior Driving School with a track designed as a mini Warner Bros Movie World theme park, the adorable Speedy Gonzales’ Tijuana Taxis and a popular water play area.
  • In-park pricing from the AUD59 family meal combo (2 adults, 2 kids) to the merchandise deal combos in a bag.

What I didn’t like so much

  • JUSTICE LEAGUE 3D – Another case supporting my theory that 3D shooting dark rides are totally overrated and probably imposed by ride manufacturers for the lack of better options: poor animation quality, shooting device not working half the time, storyline all over the place, in short boring and frustrating.
  • Merchandising is a bit messy with different quality levels and too many brands.

What I am not sure about

  • The park made an effort to address the strong Asian visitorship with Chinese New Year decorations, but they looked a bit simple. A good idea but failing in execution.
  • AQUAMAN – The Exhibition features amazing (and surely expensive) props from the movie but the lack of interactivity and dark setting is probably not ideal for a theme park like this.
  • This leads to my comment on the treatment of IPs. There is a lot of IP content and theming but the treatment is not quite consistent and it shows the park owners don’t own the IP’s (one of the main concerns for our industry). For example the treatment of DC IP’s is from a different generation and it would be very expensive to change it all each time a new movie is released. Another example is the SCOOBY-DOO Spooky Coaster Next Generation, which even after upgrade still looks outdated.

 

PICTURES: SUPERPARK MALAYSIA

SUPERPARK (SPRPRK) MALAYSIA just opened at Avenue K as part of the renovation of level 3 and 4 of the mall.

This brand of activity parks from Finland is already operating in Hong Kong and Singapore. Here are a few pictures from our recent inspection.

There are over 25 different stations involving some sort of active play. Although adults/parents seem to enjoy a few of them (RoboKeeper, bowling, SuperHoop), the majority is geared towards young kids (no teens) with ice skating, street soccer, trampoline, zipline and tube slide being the most popular stations.

The bright and hip interior and the apparent quality of the equipment (the owners are playing the made in Finland brand) make the park visibly attractive to a group of urban well-to-do “hipster” parents from Kuala Lumpur.

Here are a few pictures. Enjoy.

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Main Entrance

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Waiting Area

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Reception

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Lockers

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Gates

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Safety Rules

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SuperHoop

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SuperBall

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Sliding Mountain

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Tube Slide

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Street Soccer

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SuperClimb

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RoboKeeper

REVIEW: Desaru Coast Adventure Waterpark

Although now open since July 19, I waited until the Xterra Special Edition weekend to visit the park. The waterpark is part of the new Desaru Coast destination developed by Themed Attractions Resorts & Hotels (TARH) and special events are a big part of their marketing strategy to put the destination on the map, thus them moving Xterra from Langkawi to Desaru Coast.

I sat down with the SVP of Operations Yusmady Yatin who shared with me a few things about the park. It is one of the biggest waterparks in SE Asia and they were inspired by Waterbom Bali to spend a lot of money on landscaping. The park can comfortably take up to 6,000 people a day and is already achieving 3,000 people on weekends, only a few months after opening. The market is majority local families from Johor and thus the focus on kids offering (11 kids slides, dedicated kids zone) and safety (120 lifeguards).

After my chat with Yusmady I decided to take 3 of my friends and experience the park for ourselves. We came in from the dedicated hotel guests entrance from the Hard Rock Hotel, which works really well in making guests feel special. The hotel is wrapped around the entire waterpark with amazing views from the lobby over the wave pool and the coaster at the back.

These are probably the two biggest attractions of the park. Tidal Wave Beach is one of the biggest wave pools in SE Asia holding more than four million gallons of water over nearly three acres. Kraken’s Revenge is a combination roller coaster and splashing flume ride, which we all loved. It provides great views of the park and the beach at the back and it’s just enough thrilling but not too much. I liked that the huge restaurant (not yet open) will have views of the splashing area of the coaster, making the dining experience entertaining.

My friends and I particularly liked the music in the park: the right sound level, the right tunes. Together with the lush landscaping it helped putting us – and 3,000 other visitors – in the right chilled mood for a day at the waterpark. The staff was very friendly and helpful.

We had a drink at the swim-up bar just off the lazy river; juices were fresh and tasty and the music was even different there so we were in our own little relaxing capsule.

From a design point of view everything works: the circulation, the shower and locker blocks, the shaded rest areas, etc. However there are not that many attractions yet (Yusmady tells me they already have plans to add more). The 4 main slides had long queues and were not that interesting, yet still fun of course. The cabanas were all empty; maybe too expensive for local visitors.

TARH have high ambitions with this park; they are expecting more than 600,000 visitors per annum, which is more than what Waterbom gets in a destination like Bali with over 10million visitors p.a. The product is not quite on par with Waterbom yet but it’s definitely on the right track. Let’s hope the service remains tip top and that the destination picks up with new hotels opening (Westin, Anantara, One & Only). How the park will deal with very different visitor profiles, from local Johorians to rich Singaporeans, is the key to their success.

REVIEW: Houbii Urban Adventure Park, Jakarta, Indonesia

So I took advantage of a work trip to Jakarta to take my nephews to the new Houbii Urban Adventure Park in the wealthy suburb of Pondok Indah (South Jakarta). Let me share with you some of my impressions and pictures of the place.

First, you can’t miss it. Standing on its own besides the popular Pondok Indah Mall and on the main road, the modern warehouse seems to have been purpose-built for this massive adventure park, with ample on-ground parking space on the side.

After climbing a few steps and passing the main glass door, we were welcome by smiling staff standing in the middle of a bright lobby conveniently bringing together ticketing, lockers, shoe racks, retail and toilets (including a few showers). Pop music and yummy pizza smell contributed to put me in the mood for a fun afternoon!

The ticketing process took a bit long as everyone needs to sign an online waiver first (using a self-service computer), rent special grip socks (unless you already has a pair) and wait for bracelets to be printed with your name and play session time (it goes by 2-hour slots). The place is not cheap for Indonesia; I paid over IDR 700,000 (USD 50) for 2 adults and 2 kids.

No turnstile to get in but just a staff member checking on bracelets. Once inside it’s one big open play area with high ceiling and plenty of natural light. The interior is a mix of industrial (wood, steel) and bright pantone colors. It works well. It feels quite sophisticated and definitely fun, well suited for Houbii’s market of wealthy families and expats living in South Jakarta.

Although it calls itself an adventure park it is more of a big trampoline park complemented by adventure attractions such as ropes course, ninja course, foam pit, fun walls and big slide. The most popular attractions with my nephews (3yo and 5yo) were the foam pit (and its diving board), the dodge ball playground and ninja course.

Houbii does a good job at providing game play for kids of all ages although a lot of the areas are not accessible to kids under 110cm. It was good to see kids playing in groups (some of them clearly met on the day) and challenging each other. Regrettably I didn’t see many adults playing with their kids; I guess it is something Indonesian parents are not quite used to yet. But adults seemed to be quite happy seating upstairs in the cool café overlooking the playground, flanked by a seemingly popular party room!

REVIEW: Ramoji Film City, Hyderabad, India

My annual trip to India took me to Hyderabad, a city known for its historic sites, its food, its pearls and for one of India’s best theme parks: Ramoji Film City.

Ramoji Film City is an active film studio built by Ramoji Rao, an Indian businessman, film producer, educationist, journalist and media entrepreneur. When it opened in 1996 it became the world’s largest film city as certified by the Guinness World Records.

The park is spread across a sprawling 2,000 acres 1h drive South East of the city. Every year it welcomes up to 1.5million movie fans from all over India (not so much from Hyderabad) as thousands of movies in Telugu, Tamil and Hindi were shot at the studios.

As I arrived from the main road all I could see was the giant Ramoji sign on the hill and the ticketing building (INR1,150 for Adult, INR950 for Child). From there, buses take visitors to the park entrance further inside the giant property. On a hot and dry summer day it very much felt like Hollywood with green oasis in the middle of rolling brown hills.

We got dropped in the Fundustan Zone (theme park rides and kids entertainment), where the beautiful red open buses start the Studio Tour. This is clearly the most exciting part of the day as we are about to see how movie sets come alive.

The tour is very well planned. It starts with a guided drive-through of some of the outdoor sets (Princess Street, North Town, Central Prison) followed by a walk-through of the Bhagavatham movie (Ramayana tale) set and the train station from Chennai Express.

Then everybody gets back on the bus for a few more stops: the gardens (Japanese, Mughal), the Eco Zone (bonsai park, butterfly park, bird park) and the Kripalu Caves. This reminded me of some of the popular ‘hybrid’ parks in Indonesia e.g. Taman Safari, Jatim Parks. I am never too sure if the owners just keep adding these attractions to increase the entertainment value or if there could be some educational reason. But here at Ramoji Film City it seemed even movie fans enjoyed the slight digression!

And now the last stop – and the highlight of the tour – before the final drop off at Movie Magic is the stunning set of the epic Baahubali movie, which got everybody very excited with its blue/green screens and giant props ideal for selfies.

Movie Magic is where the tour ends and it’s just above the Fundustan Zone (and the bus stop to the park exit). This is more of a “Universal Studios” type of zone with western themed facades (incl. a Statue of Liberty), a few attractions (incl. a making-of similar to Cinemagic at Bollywood Parks, Dubai) and live shows. I watched a good 15min black-light show inside the theatre; they also had a stunt show and cultural dance I didn’t get a chance to see.

Overall the experience is high quality thanks to a great maintenance and very helpful staff (they even helped me book a cab back to the city using their personal Ola app). The magic of going behind the scenes works for all ages and therefore everybody is excited and in a good mood. Combined with well-positioned food carts, photo opp (operated by DEI) and 5 restaurants offering 5 distinct menus and atmospheres, I would think the park does a healthy per cap, allowing in return for good maintenance and well trained staff.

Ramoji Film City ticks all the boxes of a successful theme park:

  • Location on a highway within 1h from the city centre of India’s 5th largest city
  • An owner with a vision, attention to details and reinvestment strategy
  • A healthy business model with synergies between the studio and the park
  • A strong drawing power: beloved Indians movies
  • A semi-guided experience for the entire family, which can’t fail
  • Good supporting facilities (hotels, adventure park) for the MICE market