After some delay and growing frustration from people who had bought annual passes back in early 2016 Asia’s first animation theme park – Movie Animation Park Studios – soft opened on 26th June, on the first day of the Hari Raya break.
The park seemed to have been well received by local Perakians and other Malaysians visiting family for the holidays with a good coverage from print, online and social media. So I decided to head up to Ipoh on their first Sunday to check-it out.
Driving from Kuala Lumpur you can’t miss the park: massive billboards all along the highway and very good signage from the exit toll and all the way to the park. Driving into the car park from behind and looking at the park from the other side of the lake provides a very nice sense of arrival.
My first encounter with the park was with the staff at the ticketing building who were very friendly and professional. They came up to me and made sure I could get in as quick as possible with my annual pass I had bought online. I was up for a very good start and I have to say that relationship with the staff never failed throughout the whole day. Staff members at the park are incredibly well trained, friendly and helpful. They look good, happy and more importantly they seem to really be on top of things. Believe me, it’s not easy in Malaysia.
Immediately after the gate visitors take a bridge across the lake and into Animation Square, which is made of two themed façade streets covered by a canopy. It was probably my least favorite area. The facades are a bit too heavily themed and there is no real unity; it lacks of interaction between the street and inside the buildings, leading to the feeling of standing in the middle of an asphalt road in the city, far from Disneyland’s Main Avenue or Universal Studio’s Hollywood Boulevard feeling!
I decided to explore the Fantasy Forest Zone first and was very pleasantly surprised; I think other visitors too as the zone was a lot busier than Animation Square. The theming is very well done with beautiful rockwork, water features, fake trees, etc. The layout is quite intricate and the overall storyline a bit hard to get. It seems some of it is based on the Adventurers characters created for the park but not known to anyone. Lots of things for kids (and parents) to have fun including a nice water play area and merry-go-round. Unfortunately the Tree House, Upside Down Pyramid and Adventurers Walk were all closed when I visited.
The indoor playground – Coral Kingdom – was very busy with kids enjoying the various active play elements and parents sitting in the cool air.
Next to the exit of Fantasy Forest is the BoBoiBoy 4D Theatre, which seemed to be one of the most popular attractions. After a short queue I got in and the theatre was packed with young kids (and their parents) all very excited to see the latest adventure of their favorite character BoBoiBoy. The 4D theatre is state-of-the-art with very smooth seat motion. The movie hits the spot, it is full of adventures and a bit funny at times but it could do with a bit more interaction with the viewers. Nice plug-in at the end of the show for the Tok Aba Kokotiam café serving BoBoiBoy’s famous hot chocolate at the exit of the theatre!
Now time to catch the 4:30pm Stunt Legends show, which is clearly the signature attraction of the park, especially on that day when a lot of attractions were closed: the entire Dream Zone, BoBoiBoy Hero Academy, Cartoon Factory, etc.
The arena was not full but busy with visitors excited about seeing Southeast Asia’s first car stunt show. Foreign and local talents try cheering the crowd before the show starts and then it’s on for 20min of car chasing, smoke and loud engine noise. The script did not make much sense to me (and to the majority of people I guess) but the colorful characters seemed to be entertaining enough and the crowd left happy. Overall the show delivers but might need a bit of tweaking to become more memorable.
The next attraction I went to was a bit of a let-down. Wormwhole Technologies is a mix of glow-in-the-dark, magic mirrors and 3D art. Maybe good for selfie-obsessed millenials but WTF is this doing here? It felt like a last minute afterthought to fill in some empty space.
Next was a much better planned and executed zone, the Smurfs. Like Fantasy Forest, very good theming and a playful environment anchored by the Smurfs theatre with a meet & greet area and the Smurfs Partyland. The theatre offers a live show featuring Grandpa Smurfs in a story, which is a bit too complicated for the audience and in English, which is not necessarily widely understood. Overall acting, show set and A/V is good though.
Before leaving I tried a few of the Zamperla rides in the Lakeside Zone: Disk’O, Flying Carousel and Hawk. They seemed to be very popular with young adults and tweens (maybe because not many rides were open that day). But on the negative side they project the image of a carnival fair instead of an international theme park from the entrance of the park. This could become an issue in positioning and pricing.
Now let me share with you some of my general thoughts on F&B, retail and entertainment.
All F&B outlets I saw were at-the-counter service with limited menu selection and quite reasonable (too cheap?) prices. The interior design is on the simplistic side and did not visibly get visitors too excited. Even the giant starship restaurant, which looks really cool from the outside felt like a basic shopping mall food court inside.
On the retail the side my main observation is the lack of generosity in the merchandising. Shelves are not full and the range of products is very limited, even for BoBoiBoy and Smurfs for which you would think there are a lot of cool existing products to choose from.
And as far as entertainment is concerned it is a bit light for the time being without the Dream Zone. The Center Stage located in the heart of Animation Square is where small shows happen every 30min. In my time in the park I saw a short hip-hop dance number by a local group and a sing along by the park’s international and local talent crew. The main issue is the poor stage design, which makes it hard to see (especially at night) and to pull in the crowd.
After spending a few hours in the park I realized one thing missing was a good sound system to provide a sense of immersion. It just wasn’t consistent and often times contributing to a sense of emptiness or incompleteness of the park, in Animation Square for example.
One last note before the final judgment, on the visitors profile. A majority of them were Malay and to my surprise more middle-up than middle-low. This means a lot for the overall atmosphere and the future potential of the park: more ancillary revenues, more attractive for international visitors, more rewarding for staff, etc.
And now the final judgment! Overall I am feeling very positive about Movie Animation Park Studios. Of course the price, even at RM131 (USD30), was way too high for the little that was open when I visited but I would definitely give it another chance because what I saw was a great insight into what this park can become IF (and it’s a few big IF’s):
- The staff remain as friendly, helpful and professional
- The show content is improved and refined (sound system, better scripts, bilingual)
- The F&B offering caters more to a middle-up crowd
- The park fills up with more retail, more music, more mascots, etc